Since “P&A” (prints and advertising) costs in the 1930s were a fraction of what they are today - there was no need to buy ultra-expensive TV commercials, for instance, and far fewer prints were struck - and since MGM kept most of the income from theaters (because it owned so many of them), analysts estimate the movie’s theatrical profit at anywhere from $2 billion up.
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In 2014, the Guinness Book of World Records concluded that the movie had made an inflation-adjusted $3.44 billion today that would be $3.75 billion and it’s probably a conservative figure. It also doesn’t include international revenues, most likely in line with the domestic total. The picture has taken in roughly $200 million domestically - but that doesn’t reckon with inflation, something that’s extraordinarily difficult to compute given the film’s multiple releases over 80 years. Gone With the Wind cost $4.25 million (or $78.6 million in today’s dollars) but what it earned is harder to calculate. Three stand out: 1939’s Gone With the Wind, 1997’s Titanic and 2009’s Avatar. But does that also make them the most profitable films in hard cash? Not quite.īoth horror flicks were dwarfed by a host of big earners. Instead, foreign rights were sold to individual distributors for a total of $5 million, with the producers earning an extra $5 million or more in bonuses.įollowing a ballpark rule-of-thumb that the studio keeps around half of the box office take (the money the studio makes is called “rentals”), Paramount and DreamWorks made a theatrical profit of around $78 million from the domestic gross (not counting the distribution fee), with at least as much going to distributors abroad.ĭollar for dollar, Blair Witch and Paranormal have to be considered two of the best movie investments in history. The movie earned $193 million at the global box office.įiguring out Paranormal’s profit is complicated because Paramount didn’t distribute the movie internationally. As a return on investment (ROI), looking at the initial outlay alone, that beats Blair Witch - unless you also factor in the marketing costs, in which case Blair is in pole position.ĭreamWorks paid $350,000 for Paranormal, which was released by Paramount, with around $18 million going to domestic marketing. Later, however, its sound was redone for an additional $150,000 and producers Oren Peli and Jason Blum spent an extra $50,000 to reshoot the ending at Steven Spielberg’s request, bringing the total budget to $215,000. Artisan Entertainment’s Bill Block bought the picture for just over $1 million and (after a hefty marketing spend of $6 million to $8 million domestically alone) it earned $249 million globally.
If you think of profit purely as a ratio of production cost to box office gross, 1999’s The Blair Witch Project and 2007’s Paranormal Activity run neck and neck.īlair Witch involved an initial outlay of $35,000 - but that was just for the shoot once postproduction was completed, the real budget was over $200,000 (and may have been as much as $500,000), including a sound remix and a transfer to 35mm. What’s Hollywood’s most profitable movie ever? The answer depends on how you define “profitable.” ‘Avatar’? ‘Blair Witch Project’? ‘Star Wars’? The Hollywood Reporter crunches the numbers to see which film has earned the most hard cash.
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